Experience working with over 300 companies large and small, and industries ranging from Industrial machinery to luxury lingerie.
Over 30 years of experience in marketing, sales, business development and innovation. This expertise is deep enough to teach MBA level courses in the following areas: Innovation Management, Entrepreneurship, New Product Management, Pricing, and Business Strategy
Professional certifications: Innovation Engineering, Six Sigma, Agile / Scrum, Business Model Canvas, Lean Start-up, Solution Focused Coaching, Prince2, ADKAR (change management)
Proprietary tools: The Cycles Scale-up Toolkit, Bright-Spots.com, Scaleupweekend.com, The Innovation Readiness Assessment
Bryan was my team's mentor at European Innovation Academy, I greatly benefited from his inspiring trainings. Bryan used a lot of effective methods to help teams with brainstorming, pivoting, and improving on existing ideas. His sections were very motivating and helped us to get through team's downtimes. He was always involved, energized and available for help beyond office hours. I highly recommend him as a mentor.
Since I've met him (at a Founders' Institute semester in Brussels), Bryan has been one of the most positive, available and inspirational mentors I have ever had. He is honestly interested and tries to help think and re-think projects and approaches, guiding whoever asks for help with a smile in his face.
No other professor ever encouraged students to express their ideas with a simple drawing on a napkin! Bryan Cassady's combination of academic articles, books, videos and field experience not only made students attend classes, it actually kept them awake.
A professor that gives a 110% effort in each class. No one sleeps through his classes, he interacts with students and challenges them to give the best of themselves... In addition to providing students with a solid theoretical framework, he shows them how these ideas and concepts can be used in everyday life. His classes are fun and great to attend. If all professors were like Bryan Cassady, every student would get top grades... Definitely my favourite professor!
Bryan is able to motivate a team, to understand and work with multiple departments. He as a drive to make things happen and very good skills in managing new business initiatives. Focused on profits and getting the business basics right, Bryan is one of the top manager I met.
During his 6 month's mission within Mobistar, Bryan has been able to keep and develop the motivation of the web team, improve the quality of the internal relationship with other departments while improving the commercial performance of the web combining with a budget optimization which has allow us to reduce it by 25%.