Theory and Practice together in a way that students enjoy & remember.

Award-Winning Teacher and Thought Leader

Bryan loves to teach. Based on his experience building 8 successful companies in 6 countries, consulting work with hundreds of companies and a research program with over 400 companies, He brings theory and experience together in a way students enjoy and remember.

"My Mantra: Principles first, then tools."

Experience In MBA and Graduate Programs

Bryan has taught at three of the world’s top 50 business schools, EDHEC, Vlerick, and Solvay, and delivered guest lectures at dozens more. He has also led global accelerator programs including The Founder Institute and The European Innovation Academy.

Teaching is one of Bryan’s passions. At KU Leuven, his New Product Management course was ranked the top economics course in two of the three years he taught it. At EDHEC, he ran two of the school’s highest-rated courses, Innovation Management and Lean Start-up, both consistently ranked among the best.

New Product Marketing

(36 hours)

It is a sad fact that most new businesses, products,and services fail. Some estimate the failure rate is as high as 90%. This course is about why products fail and what you can do to increase your odds of success.

Some of Bryan's experience

Innovation Management

(24 hours)

12-week Startup program

15-day Extreme Accelerator

Successful innovation is neither a science nor an art. It is a practice. In this course, students learn how companies can better build ideas (even mediocre ideas) over time into successful innovations. The course will focus on the ABCs of innovation (Alignment, Building Ideas, Communicating/Checking, systematically improving) and how to run Cycles of innovation faster

A 12-week program designed for founders and teams all throughout the pre-seed stage, including aspiring founders with a full-time job, solo founders, teams, and founders of established companies that are in pre-funding stage.

An intensive entrepreneurship study abroad programs provide participants the resources, connections, and mentoring necessary to build a successful startup in 15 days.

"I Love Teaching Executives"

Bryan loves teaching executives. His favorite courses are executive education programs, where he thrives on the challenge of accelerated learning. Each program blends theory with hands-on application, creating a powerful learning experience.

A selection of his executive educations program

Bright Spots

1 Day

Participants will learn:

• Why they should focus more on bright spots

• How other companies are successfully using bright spots to grow faster

• How they can get started quickly

Scaleup Weekend

2.5 Days

Participants will learn:

• The fundamentals they need to scaleup.

• How to CREATE, COMMUNICATE, & COMMERCIALIZE meaningfully unique ideas.

Making Innovation Happen!

2 Days

Participants will learn:

• Understand why effective innovation is a system

• Be able to better create, communicate ideas

• Be able to lead innovation projects more effectively

Business model innovation and Alignment

1 Day

Participants will learn:

• The basics-the why and how of business model innovation.

• How to get alignment around business objectives

On a mission to train 1 million innovators by 2027..

Teaching Experience:

EDHEC (2 top-rated courses: Innovation management + Lean start-up), ESLSCA (Innovation management) Katholieke Universiteit of Leuven (New Product Marketing, Top-rated course in Economics 2 out of 3 yrs.), Solvay (Innovation Management, 1yr.) The Founder Institute (1 Yr.), European Innovation Academy (2 Yrs.) + hundreds of guest lectures in Europe, the US, and China

Courses Taught

Innovation Management; Entrepreneurship, New Product Management, Marketing Research Methods. Social Media Marketing, Decision Making, Business Negotiation, Pricing, and Strategy

Areas of research

The impact of survey mode (Web vs. paper vs. phone) on survey responses

• Social Media Addiction (Focused on Facebook)

• Group dynamics and group leadership (Impact of diversity on results)

• Innovation Management (Assessment systems and drivers of success)

• Building and Testing an Innovation Essentials Certification that is valid, reliable, fair, and accessible.

• TRUE NORTH – impact on innovation results

”No other professor ever encouraged students to express their ideas with a simple drawing on a napkin! Prof. Cassady's combination of academic articles, books, videos, and field experience not only made students attend classes, it actually kept them awake”

- Bart Verschueren (KU Leuven)

”Gives a 110% effort in each class. No one sleeps through his classes; he interacts with students and challenges them to give their best. Classes are fun and great to attend. Definitely my favorite professor!”

- Siddhartha Kunti (KU Leuven)

”Able to keep the whole class participating and interested, which is impressive considering the class was taught for 3 hours starting at 9:30 AM”

- Gregory Rosen (Wharton University)

”Knows how to tell a story and get your attention in an interesting yet educating way.”

- Ewoud Huysmans (KU Leuven)

Professor

If you’d like to learn more about Bryan’s teaching, you can contact him directly. He’ll be happy to share lecture videos, or better yet, arrange a guest lecture in person....

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