Tools are not the solution, but they can help you get there faster.
Innovation isn't about using the latest tool; it's about understanding why things work. These resources come from years of research, teaching, and testing — built to help innovators move from ideas to measurable impact.
Bryan believes in fact-based advice


ISO Innovation Study Program
Working with 72 international experts, Bryan created the official ISO Innovation Certification Exam and full study program. Explore 136 curated articles, videos, and papers designed to help you master the foundations of innovation.
Here is some of his research
The Science of Innovation
Bryan studied innovation practices in over 400 companies to uncover what truly drives success. These insights became the foundation of CYCLES — a practical framework for disciplined innovation. Early research findings are available here:


Design Sprint Resource Library
Design sprints are one of the fastest ways to turn strategy into results. Bryan's sprint methods draw on academic research and hands-on experience with over 100 companies. Get access to 165+ articles and videos covering sprint design, facilitation, and results.
Comprehensive
The Most
Toolkit
The companion to The Generative Organization includes 23 custom GPTs and 100+ AI prompts built for real innovation work. Each GPT helps teams apply key frameworks from the book.


The Generative Organization
14 Talks on AI for Innovation (2025 Series)
TRIZ + AI
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In 2025, more than 15,000 participants joined Bryan's talks on how to use AI to innovate faster and smarter. Topics included:
Building custom GPTs
AI + Miro: Keeping humans in the loop
Pitch Perfect with AI
AI Sprints for branding, healthcare, and education
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Mechanical and creative AI applications
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About the toolkit
Crafted entirely by our team, the AI4Innovation Toolkit helps you go from idea to execution, faster and easier.
It walks you through the complete innovation process, enhanced with AI at every stage.
Harness 356+ AI tools and 28 custom GPTs to generate 3× more ideas and achieve results in half the time.
What it includes:
Assessment Tools
Identify challenges, map leverage points, and align goals.
AI-Augmented Ideation Tools
TRIZ, SCAMPER, Design Thinking, and creative GPTs to spark original ideas.


The Toolkit Behind Every Sprint:
AI4Innovation Toolkit
Decision Tools
Prioritization matrices, TRUE NORTH evaluators, and evidence-based scoring.
Execution Tools
SPARKS loops, AI workflow builders, and KPI dashboards for follow-up.
Introduction:

AI + Humans
This is a collection of books on humans + AI. Discover the top 13 books over the last 5 years.
Bring Bryan to Your Next Event


These tools can help you go faster, but true acceleration comes from clarity, collaboration, and guided action. If you want to see what disciplined innovation really looks like in practice, book a talk with Bryan and bring these tools to life in your organization.


Bryan Cassady
+32 475 86 07 57
bryan@bryancassady.com
© 2025. bryancassady.com. All rights reserved.
Meet with Bryan for a 1-1:
